Post by account_disabled on Mar 11, 2024 4:26:03 GMT
Apple has published its 2019 financial statements from which it is possible to understand what its main sources of revenue are and their dynamics over time. A preliminary fact to remember is its stellar market capitalization of 1.4 trillion dollars, slightly more than Microsoft (1.37 trillion) and Amazon (1.02). An indicator of the confidence the market has in the company. apple revenue composition 2019 In 2019, profits were 55.256 billion and revenues were 260.174 billion as follows: – the sale of the iPhone, which is worth over half of the revenue, generated 142.381 billion. Of these, 56 billion were collected in the last quarter of the year, thanks to demand for the iPhone 11 exceeding expectations. Overall, there was a decrease of 14% compared to 2018; – Services represent the second largest source of revenue for Apple. In 2019 they generated 46.291 billion, i.e. +16% compared to the previous year.
The lion's share is made by sales within the App Store, but also by India Mobile Number Data AppleCare; – revenues from the sale of Macs, personal computers with the macOS operating system, amounted to 25.740 billion. This is a segment that grew by only 2% thanks above all to the performance of the MacBook Air; – the “Wearables, Home and Accessories” segment generated 24.482 billion dollars, with growth of 41 percentage points compared to last year. The strong demand for AirPods and Apple Watch had an impact here, 31 million units of the latter were sold (+36%), i.e. more than all Swiss watches; – iPads generated sales of $21.280 billion, up 16% from the previous year. A segment that holds up because Apple continues to be the leader of a market dominated with little conviction by other players. The markets that are growing are those of the Americas (+4%) and South East Asia (+2%), while the others suffer a setback.
In particular, in China, sales fell by 16% and the situation will only get worse due to the economic slowdown caused by the Corona virus. This year Apple will continue to push the sale of services more forcefully (subscription formulas linked to the Apple Store and AppleTV+ in particular) and will probably also cover the lower part of the smartphone market with less expensive versions of the iPhone. The 99 billion in liquidity will probably be used for some important acquisitions, but we are unlikely to see innovations in new categories. We are certainly working on an augmented reality viewer, but I don't think it will see the light of day in the next 12 months. Tim Cook's attitude is more oriented towards the gradual growth of the business than towards innovative ventures. Similar Posts:
The lion's share is made by sales within the App Store, but also by India Mobile Number Data AppleCare; – revenues from the sale of Macs, personal computers with the macOS operating system, amounted to 25.740 billion. This is a segment that grew by only 2% thanks above all to the performance of the MacBook Air; – the “Wearables, Home and Accessories” segment generated 24.482 billion dollars, with growth of 41 percentage points compared to last year. The strong demand for AirPods and Apple Watch had an impact here, 31 million units of the latter were sold (+36%), i.e. more than all Swiss watches; – iPads generated sales of $21.280 billion, up 16% from the previous year. A segment that holds up because Apple continues to be the leader of a market dominated with little conviction by other players. The markets that are growing are those of the Americas (+4%) and South East Asia (+2%), while the others suffer a setback.
In particular, in China, sales fell by 16% and the situation will only get worse due to the economic slowdown caused by the Corona virus. This year Apple will continue to push the sale of services more forcefully (subscription formulas linked to the Apple Store and AppleTV+ in particular) and will probably also cover the lower part of the smartphone market with less expensive versions of the iPhone. The 99 billion in liquidity will probably be used for some important acquisitions, but we are unlikely to see innovations in new categories. We are certainly working on an augmented reality viewer, but I don't think it will see the light of day in the next 12 months. Tim Cook's attitude is more oriented towards the gradual growth of the business than towards innovative ventures. Similar Posts: